Engineering/Science/Management/Hotel Management & Tourism/Pharmacy
Entrepreneurship & growth
Corporate and Strategic Entrepreneurship
Spin-off processes and knowledge transfer
Entrepreneurial finance and venture capital
Innovation and technological entrepreneurship
Entrepreneurship and regional development
Entrepreneurship and governmental support
Social and community entrepreneurship
Entrepreneurial culture
Entrepreneurship and gender
Studies of new businesses
Entrepreneurship and ethnic minorities
International entrepreneurship
Marketing:
Consumer Behavior
Product & Brand Marketing
Green Marketing
Digital Marketing
Intelligent Marketing
Services Marketing
Marketing During the Crisis
Market Resilience
Influential & Affiliated Marketing
E-Commerce and Digital Marketing:
Omnichannel retail strategies
Personalization in e-commerce
Social media marketing innovations
Mobile commerce trends
Customer experience in digital channels
Cross-border e-commerce challenges
Digital marketing analytics
Influencer marketing and brand partnerships
Track I